To link to an existing illumira video your Blackboard Course, select "Media Player" under either the "Build Content" menu or "Tools" menu, depending on how it was installed in your Blackboard installation.
Enter the title (required field) and enter a description and click on "Submit".
After you click on "Submit" button, you will be returned to the Course content page and you will see the tool added.
Mouse-over the "Enter illumira Media URL or param" button and copy/paste the illumira URL in the field and click on "Add"
The media file should now be added to your course content page.